"IKIMONO-MIKKE" ("I found it!") is a public program that aims to encourage people to understand biodiversity and take action for conservation of it through observation of the flora and fauna species that exist in their local neighborhoods. In each season, participants look for the target species in their local area, and report any findings through the Internet or mobile phone or by mail or fax.

The Biodiversity Center of Japan of the Ministry of the Environment regards the promotion of public understanding of biodiversity as one of the most important issues. Through the participation of this program, people can understand biodiversity while enjoying observation of local animals, plants, and insects. And it is expected that they will be aware that how human activities and global warming affect ecosystems and biodiversity.

"IKIMONO-MIKKE"

Discover life in nature and change your lifestyle.

IKIMONO-MIKKE: Participants report their findings (the name of the species, date, location, and others (including photos)) via the Internet, mobile phone, mail or fax when they spot certain selected species (see the list below) in their daily life. The information is incorporated in real time into the IKIMONO Map, which displays the locations of plants, animals and insect species observed. At the end of the survey period, the data on each species will be collected, analyzed, and reported in consultation with experts in the field.

From July 1, 2008 to March 31, 2012.

All residents in Japan are invited to participate, with the goal for the total number of participants set at one million.

Both the general public and media are invited to direct questions and requests to the following: